The Most Vital Tool For Small Businesses Today

Today, all it takes is a look around or a glance at a cell phone to realize what the number one tool is for marketing a small business…. In 2024, digital marketing is dominating the business world; with a multitude of user-friendly and cheap marketing avenues, small businesses would be crazy not to be taking advantage of it. Whether one knows it or not, they are constantly being marketed to… and with the significant amount that a person’s day-to-day life relies on their smartphone, digital marketing is in their face constantly.

“…83% of Instagram users say they discover new brands while using the platform. Those users are then able to share posts with friends, further increasing brand awareness” (Peek).

To put it simply, digital media is any form of content that your business has on any online space. That could mean just a website, or a social media platform of any kind; such as Facebook, Instagram, TikTok, LinkedIn, or so many more. No matter what it is, it needs to be up-to-date, consistent, and effective. Digital media is the number one way to raise brand awareness, drive traffic, promote content, and stay ahead of competitors.

We Can’t Stress This Enough

As previously stated, a business owner, especially a small/local business owner, would be a fool to let their digital media efforts be minimal or, dare we say, non-existent…

If you’re not already feeling like you need to drop everything and take update your digital media, here’s just a few other reasons it is so important….

When dealing with small businesses, or any business for that matter, it’s better to have an excess rather than a shortage of communication methods with your customer base. Digital media remains the most valuable avenue for doing just that. One of the first thing a business owner is told to do is define their target market and customer base. Social media allows you to understand your audience further, as well as doing the work to target a certain crowd with the algorithm and digital ads.

Imagine someone telling you, as a business owner, that they could get every person interested in your product in a room for you to market directly to; however, if you didn’t take the opportunity, this entire audience would never hear about your business. This is what passing up digital marketing is like. “Thanks to search algorithms, consumers whose interests align with what you are selling will easily discover your page” (Marin). If you have never heard of/ don’t understand the algorithm, SEO, and digital ads, take our word for it when we say they are the most valuable thing for your business in today’s society.

If you are still sitting here thinking your outdated website and inconsistent social media will continue to get you by, we’ll leave you with one last note…. Remember that the best things in life are free. Organic social media marketing is one of them. Leveraging social media platforms to promote your business is the most economical way to connect with a significant portion of your target audience.

BUT we do know how busy you are… The list for a small business owner is endless and adding one more thing to stress about might not be manageable for you. Here at Social Spark we know not only how confusing and overwhelming digital marketing can get, but we also know there is lack of resources and help for it in Wyoming. That is why we honed in the best digital media design and marketing strategies to offer small businesses in WY.

Interested in getting help with your business’s online strategy?