Local Business Social Media Audit — Social Spark Media
Social Spark Media
Is your social media actually working for your local business?
Answer 8 quick questions and find out exactly where your content strategy is strong, where it’s costing you foot traffic, and what to fix first.
Takes 2 minutes
8 questions
Free instant results
Question 1 of 8
How often are you posting on social media right now?
Be honest — this is your audit, not a test.
A
Every day or almost every day
D
Barely at all — I keep meaning to post more
Question 2 of 8
When you decide what to post, how do you choose?
Pick the one that sounds most like you.
A
I follow a content strategy or plan I’ve mapped out
B
I have a loose idea of what I want to post but no real structure
C
I post whatever feels relevant or looks good that day
D
I scroll other accounts for ideas and try to copy what seems to work
Question 3 of 8
Does your content speak directly to local customers in your area?
Think about whether a stranger could tell from your page that you’re a local business.
A
Yes — my location, community, and local identity are a core part of my content
B
Somewhat — I mention it occasionally but it’s not a focus
C
Not really — my content could belong to any business anywhere
D
I’ve never really thought about this
Question 4 of 8
Do you create content that moves people through different stages — awareness, trust, and buying decision?
This is about whether your content covers the full customer journey, not just one type of post.
A
Yes — I intentionally mix reach content, trust-building content, and conversion content
B
Somewhat — I do a mix but I couldn’t explain the purpose of each type
C
Not really — I mostly post product or service content and hope it leads to sales
D
I didn’t know this was something I needed to think about
Question 5 of 8
Can you directly connect your social media activity to new customers or sales?
Have customers ever mentioned your social media, or told you they found you online?
A
Yes — customers regularly mention my social media or say they found me there
B
Sometimes — it’s happened a few times but not consistently
C
Rarely — I can’t really trace any customers back to my social media
D
No — I honestly don’t think my social media is bringing anyone in
Question 6 of 8
How would you describe the time you spend on content creation?
Think about how it feels — not just how long it takes.
A
Efficient — I have a system and it doesn’t take much mental energy
B
Manageable — it takes effort but I feel okay about what I produce
C
Draining — I spend a lot of time on it but I’m never sure it’s worth it
D
Overwhelming — I avoid it because I don’t know what I’m doing
Question 7 of 8
Does your page build authority and trust — or does it mostly just announce things?
Authority content shows your expertise. Announcement content is “we’re open” or “new product available.”
A
My page regularly teaches, shows expertise, and gives people a reason to trust us before they buy
B
I mix it — some educational content, some announcements
C
Mostly announcements and promotions — I’m not sure how to do the other stuff
D
Mostly photos of products or the space with no real message behind them
Question 8 of 8
How confident do you feel that your social media is actively growing your business right now?
Gut check — be honest with yourself.
A
Very confident — I can see the connection between content and customers
B
Somewhat — I think it’s helping but I’m not totally sure
C
Not very — I keep posting but I’m not confident it’s doing anything
D
Not at all — I feel like I’m wasting time and I’m ready to change that
Almost there
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Your audit is ready. Drop your name and email and we’ll show you your score plus exactly what to fix first.